Clients I've
worked with
Professional Services Publishing finance cybersecurity
healthcare non-profits ecommerce construction education
Digital
Designer
I am a digital designer with 12 years of industry experience in creating visually stunning and engaging experiences.
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Featured works
01
Rolling Stone Sonido Latino
02
Adidas What Moves Me Shoppable Catalog
03
Palo Alto Networks Analyst Report
04
CLEAR Enrollment Landing Page
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I am open to new creative opportunities. Reach out to me or find and follow me on Behance to see more from me.
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touch
2023 | All Rights Reserved
reneesmith362@gmail.com
View my full portfolio
Industries:
My
2023 Portfolio
Selected
works
I've led diverse teams to achieve outstanding results and helped multiple brands transition to digital-first environments with scalable experiences.
Rolling Stone Sonido Latino, 2024
Getty x See Her Visual Storytelling Guide
RMN x Adidas: What Moves Me Shoppable Catalog
05
Food52 x Basil Hayden Gift Guide
06
Palo Alto Networks Analyst Report Teaser
Design leadership
My expertise in design strategy and process allows me to advocate for best practices and principles. As associate design director at Ceros, I created and presented two webinars focused on design and interactive best practices that aimed to enhance our clients' understanding and facilitate experimentation for non-designer users.
Design Fundamentals 101
Thinking for Digital
In this session, myself and my co-presenter explored design fundamentals and best practices in creative digital-first experiences.
Check it out
Design Fundamentals 102
Details Matter
This live session explored the basics of animation and interactivity to bring ideas to life through best practices.
Webinars
Additional
Here are some snapshots of other works I’ve created, both as profession projects as well as personal. See more on my Behance page here
My core focus is bringing digital-first, immersive experiences to life through interactivity, navigation and animation.
These experiences have been abridged for mobile viewing and are best viewed on desktop
Behance
2024 Portfolio
Rolling Stone
SeeHer
Interactive music hub celebrating Hispanic Heritage Month
built in ceros
interactive music hub
2024
Sonido Latino
In 2024, I collaborated with the music editorial team at Rolling Stones, to create an experience to celebrate Hispanic Heritage Month with an interactive music hub, featuring chart-topping artists from all corners of the Latin diaspora.
An inclusive
story is a
powerful story
Edelman Intelligence, Impact of Beauty Stereotypes Quant Study; 2019
7
0
%
of women don’t feel represented in media and advertising.
Source
Real women,
real diversity
IRI. 2-5X sales lift for ads and programming that scored 100 or above in SeeHer’s Gender Equality Measure (GEMTM) score.
ROI increases
3
when advertisers realistically portrayed girls and women.
Click to learn more
Desktop
Inclusion that's
authentic.
Age
Sexual Orientation
Race & Ethnicity
Disabilities
Bodies
Religion
Let’s tell a better story about
Gender
Mobile
interactive stat
#SEEHER
Brought to you by
Rolling Stone Slab
H1
Feature Flat Deck, Regular
H2
Type Specimens
View the full
here.
experience
Jump to next project
© 2024 | All Rights Reserved
Tags:
publishing / music / editorial / latin
Inclusive Visual Storytelling Guide
Pop-up card transition animation
Pop-up carousel (paginate via the arrows)
READ MORE
THE EVER-EVOLVING WORLD OF RAP COLOMBIANO
From pioneers like Alcolirykoz to rising stars like Mabiland, Colombian rap is at its boldest
c o l o m b i a
Section title card
the unstoppable rise of raggaeton mexa
Stars like El Malilla and Bellakath have switched up the sound in their country - and made Mexico a center for reggaeton
m e x i c o
Getty
interactive landing page
2020
x
In 2020, I had the honor of partnering with Getty and the SeeHer foundation to create an experiential guide to inclusive marketing, centered around the promotion of underrepresented demographics.
Example interaction of pop-up cards displaying insights as well as an omnipresent CTA driving to the Getty collections.
Click through the arrows to see more category cards.
Hero Carousel featuring ready to use stock imagery promoting inclusive portrayls of women in our lives we know and love.
In addition to the desktop variant, I created a mobile-friendly, responsive variant for mobile users, but as an abridged version, knowing the main source of traffic will be desktop.
interactive Menu
Kenfolg
Libre Franklin Extra-bold
Libre Franklin Normal
Body
Cosmographia: Study of Stars
© 2023 | All Rights Reserved
publishing / guide / gallery / editorial / thought leadership
Cosmo
A Study of Stars
interactive experience
graphia
As a huge fan of all things cosmic, I channeled my knowledge and passion of historic celestial observations into a passion project, using Ceros to tell a story through interaction and animation.
Style cards
Animated sequence
Constellation animation sequence
CLEAR Landing Page
storytelling / celestial / interactive / linear / constellations
Please Note: this experience is best viewed on desktop.
CLEAR
Landing Page
enrollment page
Enrollment Page
They wanted an interactive landing page that would convey the benefits of signing up for CLEAR, while showcasing the breadth and reach of their services. As art director and principal designer, I explored bringing the CLEAR branding into a digital-first environment and enabling their key messages through interaction.
Airport
Stadium
Concert Venue
Cruise through the airport without touching a thing. Use your face to check your bags, go through airport security, access the lounge, make payments and even board the plane.
At the Airport
Use your features to gain early access to see your favorite artists. After the show, grab a concert T-shirt with seamless, touch-free transactions — just scan your face.
Concert Venues
Feel like a VIP when routing rooting for your favorite team. With just a glance, get expedited entry to games. Plus, no more getting carded. Confirm you’re over 21 with your digital ID, and get food and drinks delivered to you so you don't miss a minute of the action.
Stadiums
Be
unstoppable.
It’s not the destination, it’s how you get there. And with CLEAR, you’re guaranteed a smoother journey — wherever you go.
Click the pulse points to see how CLEAR can improve your day-to-day.
Interactive map
Key Illustrations
0100 101
10010
00101
000110100
Mobile apps: Enroll once, use everywhere
The CLEAR mobile apps make
a great service even better.
Get CLEAR
Mid-page CTA to drive users to enroll to CLEAR
Although the sign-up process for CLEAR is primarily designed for mobile devices, the team wanted to promote this campaign on desktop, to communicate their message and benefits in a single location.
CLEAR is a mobile app and kiosk service that offers expedited airport security screening and identity verification using biometric data such as facial recognition and fingerprints.
What success looks like for this landing page
KPI
Sign-ups, Click-through rate
CLEAR's innovative identity technology powers faster, easier, and more secure experiences at hotels, stadiums, offices, and more.
Key Takeaway
Single page experience, scalability, richer presentation of brand
Partnership goals
b2c / travel / security / biometrics
High Fidelity Wireframes
Hero and anchored navigation, three step enrollment process
Interactive map showcasing CLEAR's range
Toggle and hotspots to reveal benefits, value prop
Go to next project
Clover
Interactive Demo
Interactive product tour demo
2021
Product Tour
Product demos are an effective and immersive way to highlight key features, create top of funnel awareness and ultimately get your prospects to complete the action of requesting a trial, reaching out to your sales team or submitting their info for lead generation.
saas / automation / collaboration / crm / demo
Montserrat Ultrabold
Montserrat Extrabold
Montserrat Normal
Branding
Graphic
motifs
3D rendered shapes using gradients and textures
Geometric framing assets
Risus feugiat in ante metus dictum at tempor.
Back
Next Section
UI Elements
3D rendered illustrations with realistic shadow and lighting and a terrrazzo wrapping gave these assets dimension and form.
Next
Terrazzo
textures
I used 3D rendered assets wrapped in a terrazzo texture to build dimension. It offsets the otherwise stylistically flat product dashboard and widget UI.
Excepteur sint occaecat cupidatat non
John
Doe
7/31/20
QBR Data Analysis Deck
Lorem ipsum
dolor sic amet.
Consectetur adipiscing elit,
sed do eiusmod tempor.
Dashboard Interaction
One of the best ways to communicate a tool's capabilities is to show, not tell.
Lockups
Exploration of laying out 3D + flat filledshapes alongside figural assets
Click the pin to view this feature
Product Tour Demo
In appreciation of the efficacy of interactive design, I created a fake work automation tool named 'Clover' to platform how leading the user through a linear, to-the-point feature journey with the ultimate KPI of filling out a form for lead generation. Additionally, I created a basic brand using Google fonts, open-source imagery, and assets to provide an design-first experience that reinforces the primary messages and takeaways of a high-level product demo tour.
RetailMeNot x Adidas
Interactive shoppable catalog
affiliate catalog
Moves Me
Adidas approached my client, RetailMeNot, to create an interactive catalog to shop back-to-school essentials from Adidas. The design direction I built was centered around middle/high school yearbooks, complete with doodles, notes and stickers. This was a great opportunity to breath life into a commerce-driven experience, exploring new interactions for the Adidas brand.
affiliate marketing / retail / interactive shopping
Cover and
Drafts
What
Page title lockups
Nizza Platform Shoes
Price: $56 (orig. $80)
Shop Now
We didn’t take the title of “Best All Around” lightly — the Nizza Platform Shoes earned it. They price in at under $100, feature a sleek white design that will go with any outfit and boast a trendy platform heel for an extra lift. Plus, shoppers can’t stop raving about how comfy they are.
Additional drafts
interior spreads
Page layout specimen
Page transition spec
Food52
Basil Hayden
Gift Guide
quiz gift guide
In 2021, I was able to collaborate with both Food52 and Basil Hayden to bring a co-branded gift buying guide to life. In just a few short questions, users are paired with a curated list of gift recommendations for the holiday season.
As Art Director and principal designer, I built a palette of neutrals to offset the midcentury, heavy lined key illustrations. I added pine branches with varying levels of clarity to build dimension. I worked with 2 associate designers to bring the fully realized vision to life and coordinated with Food52's team to ensure the quiz logic was functional.
Title Screen
Introduction Screen
1/3 Question Screen
2/3 Question Screen
Result Screen with option to start over or shop recommendations directly
Palo Alto Networks Analyst Burnout Report Teaser
publishing / channel partnership / sponsorship / cpg / gift guide / holidays illustrative
Palo Alto Networks
Report Teaser
Interactive report landing page
Analyst Burnout
Palo Alto Networks is a cybersecurity vendor that provides a range of solutions including cloud security, endpoint protection, and other threat intelligent services. They saw a big opportunity to bring their print-bound report to life in an engaging way that ultimately leads to full report download. I had a large creative opportunity to not only elevate the Palo Alto brand in a digital-first environment, but also build a standard for future report teasers to enable scale.
Go back to last project
Animated whirl
Data visualization
Number of employees
500 - 900
1,000 - 4,900
5,000 - 19,900
20,000+
47%
45%
44%
63%
Example of a bar chart
Interactive pie chart: hover to reveal percentages (6 months, 12 months)
Within 6 months
Within 12 months
32%
Within 2 years
Within 3 years
Within 5 years
N/A
Example of a Bubble chart; a successful use case in demonstrating volume + scale
5%
35%
38%
41%
43%
Disruption of internal business impact
Loss of corporate data
Top impacts of security breaches
The business impact
Hover to reveal impacts by percentage
Reputational Damage
No data was compromised
Loss of employee data
Illustrative exploration
Iconography
Key illustrations
Headline
H1: Decimal Bold / 34pts
Subheadline
H2: Decimal Semibold / 28pts
Body and button
Body: Decimal Medium / 16pts
saas / cybersecurity / secops / report / data visualization
I am an experienced digital designer with over 12 years of industry experience. Most recently, I worked at Ceros as an Associate Design Director, where I gained extensive knowledge and expertise in interactive design, art direction and creative leadership.
me
In my role as art director, I actively collaborated with clients to bring their brand to life through experiential design, with the ultimate goal of driving adoption of Ceros for internal creative teams and agencies. During my tenure, I primarily concentrated on collaborating with midmarket clients spanning from SaaS, financial institutions, e-commerce to professional services, as well as publishing clients.
As a digital designer and art director,
Experience
Associate Design Director
Ceros
New York, NY / Remote
2022 - 2023
Interactive Art Director
2020 - 2022
Senior Designer
Rokt
New York, NY
2017 - 2019
Marketing Designer
Outbrain
2014 - 2017
Hover to view by industry
Devo
Tenable
Principal Financial
Tradeweb
Morgan Stanley
Fidelity
Anthropologie
Allergan
Tiffany's & Co
Frette
NatureSweet
John Hopkins University
W.L. Gore
TheSkimm
Golf Digest
Business Insider
Healthline
publishing
healthcare
finance
ecommerce
Saas
Brands
I've
worked
with
my areas of strength include
View Tools & Softwares
Adobe /
Figma /
Sketch / Ceros
Webflow /
Canva
Blender / OBS /
Loom
Miro /
Jira /
ClickUp
Illustrator InDesign XD Premiere Pro After Effects Photoshop
Tools & Softwares
Freelance Designer
Principal / Ziff Davis / Rolling Stone / BCG
2023 - Present
Brands I've
John Hopskins University
plus many more
